TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Abstract
Acknowledgment
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the research
1.2Statement of research
problem
1.3 Objectives of the study
1.4 Significance of the study
1.5Research question
1.6 Research Hypothesis
1.7Limitation of the study
1.8Definition of terms
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction
2.1Review of concept
2.2Review of related work
2.3Empirical studies
2.4Theoretical framework
2.5Summary of the review
CHAPTER THREE: RESEARCH
METHODOLOGY
3.1Research method
3.2 Fact finding method
3.2Sources of Data
3.3Population of the study
3.4Sample and Sampling
3.5Research Instrument
3.6Reliability and Validity of
Instrument
3.7Method of Investigation
3.8Method of Data Analysis
CHAPTER FOUR
Data presentation and analysis
4.1 Data presentation and Analysis
4.2 Discussion
CHAPTER FIVE
SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1Summary
5.2Conclusion
5.3 Recommendation
References
Bibliography
ABSTRACT
Using Marketing in Tourism creates a
clear view about the real state of developing Tourisms offers and its effects,
dealing with marketing elements through Promotion and Distribution of Tourism’s
product. The purpose of using Marketing concept in Tourisms activity is to
stimulate and to help promote tourist destination. Without successful
functioning of Marketing in today’s surrounds and world’s global business,
Tourism and the other business branches, would be convicted in failure.
Although, the activity of Tourism is of a seasonal character, Marketing concept
with its advantage, firstly recognized by its Tourism product, then by its opportunities
for a better use of Tourism capacity. With this given framework of research, as
intensive work of economy activity in frame of Tourisms economy it has
distinctly economy function in countries in which are developing the Tourisms
movements.
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