ABSTRACT This research work was carried out on the ‘Impact
of marketing communication on tourist destination a case study of Obudu cattle
ranch Cross river state’. This study reveals the importance, prospects and
challenges of marketing communication in tourist destination. It also
highlights that marketing communication is an important tool to improve the
tourism sales volume and revenue. Different problems of marketing communication
are analysed and the possible solutions to these problems were formulated.
Research finding were made with the use of questionnaire where it was analysed and
concluded that marketing communication should be introduced into the tourism
industry which would help the industry in achieving outmost profit. The method
used to analysed and interpret the data was simple percentage and quantitative
method respectively.
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