TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Abstract
Acknowledgment
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the research
1.2Statement of research problem
1.3 Objectives of the study
1.4 Significance of the study
1.5Research question
1.6 Research Hypothesis
1.7Limitation of the study
1.8Definition of terms
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction
2.1Review of concept
2.2Review of related work
2.3Empirical studies
2.4Theoretical framework
2.5Summary of the review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1Research method
3.2 Fact finding method
3.2Sources of Data
3.3Population of the study
3.4Sample and Sampling
3.5Research Instrument
3.6Reliability and Validity of Instrument
3.7Method of Investigation
3.8Method of Data Analysis
CHAPTER FOUR
Data presentation and analysis
4.1 Data presentation and Analysis
4.2 Discussion
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1Summary
5.2Conclusion
5.3 Recommendation
References
Bibliography
ABSTRACT
Using Marketing in Tourism creates a clear view about
the real state of developing Tourisms offers and its effects, dealing with
marketing elements through Promotion and Distribution of Tourism’s product. The
purpose of using Marketing concept in Tourisms activity is to stimulate and to
help promote tourist destination. Without successful functioning of Marketing
in today’s surrounds and world’s global business, Tourism and the other
business branches, would be convicted in failure. Although, the activity of
Tourism is of a seasonal character, Marketing concept with its advantage,
firstly recognized by its Tourism product, then by its opportunities for a
better use of Tourism capacity. With this given framework of research, as
intensive work of economy activity in frame of Tourisms economy it has
distinctly economy function in countries in which are developing the Tourisms
movements.
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