TABLE OF CONTENTS
ABSTRACT
Marketing
communication is an essential part of any business organisation and as it
grows, it involves complementary efforts of personnel. Thus, by its nature,
marketing communication is a basic management function and it becomes necessary
to the range of tourism products and services as it enable the management
achieve their organisational goals. However, any business organisation such as
tourism that needs to operate favourably in their environment and achieve their
organisation goals must coordinate the marketing mix elements of product,
price, place and promotion. The hallmark of the study is to examine the idea
and the principle of marketing communication as can be practiced by the tourism
business organisation. Survey through personal observation, oral interview was
carried out, chi-square was used to determine the principle of marketing
communication as it affect tourism business. Thus, the result of this study
include the management functions in marketing communication, purpose of
marketing communication and the maintenance of marketing communication as
findings reveal that the marketing communication of tourism organisation must
be effective.
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