CHAPTER ONE INTRODUCTION Tourism is not limited only
to activities in the accommodation and hospitality sector, transportation
sector and entertainment sector with visitor attractions, such as, theme parks,
amusement parks, sports facilities, museums etc., but tourism and its
management are closely connected to all major functions, processes and
procedures that are practiced in various areas related to tourism as a system.
Also, tourism industry involves the functions of planning, organizing,
coordinating, training and monitoring evaluating at all levels (international,
national and regional, local). Therefore, tourism integrated into the functional
unit of the economy (Simoni & Mihai, 2012). Although people had always
travelled not only for leisure purposes or for relaxation, there had also been
those who had travelled for entertainment and business purposes, either to a
meeting, conference, workshop, event and etc., and these people or tourists had
contributed to the growth of the destinations they had visited directly or
indirectly, and at large developed the event tourism industry as a whole. One
will agree that tourism whether on a large scale or low scale, in no small
measure affects the host community. This is particularly evident during the
period of the events and sometimes afterwards. Tourism is an economic sector
able to offer a significant contribution to the economic growth of a region and
to the labour market, and creates occupation opportunities directly and
indirectly through the supply of goods and the necessary services for tourist
activities. Moreover, tourism produces social benefits to the region (i.e.
small and medium-sized enterprises’ development, creation of new jobs,
improvement of infrastructure etc.). Culturally, tourism is considered as an
element of community enrichment; this is attributed to the meeting of different
cultures. Also, tourism can positively contribute to the maintenance of natural
environment by protecting, creating or maintaining national parks or other
protected areas. Defining the tourist industry is difficult. Tourism means
different things to different people, because it is an abstraction of a wide range
of consumption activities which demands products and services from a wide range
of industries in the economy. For example, OECD (1991) observes that
"tourism is a concept that can be interpreted differently depending on the
context. 'Tourism' may cover the tourists, or what the tourists do, or the
agents which cater to them, and so on." Similarly, WTO (1995) defines
tourism as "the activities of persons traveling to and staying in places
outside their usual environment for no more than one consecutive year for
leisure, business and other purposes", while at the same time WTO (1996)
states that "tourism is thus a rather general term, which can refer to the
consumption of tourists, to the production units supplying goods and services
particularly to tourists, or even to a set of legal units or of geographical
areas related in a way or other to tourists." To summarize in more concise
terms, tourism can be defined as a set of socioeconomic activities carried out
either by or for tourists. Those carried out by tourists correspond to what
tourists do, while those carried out for tourists correspond to what other
socioeconomic institutions do to support the needs of tourists. What is worth
emphasizing is that tourism so defined is neither a pure demand-side phenomenon
nor a pure supply side one (United Nation and World Tourism Organization,
1993). The tourism industry, in common with many other industries, is made up
of a number of sectors.
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