THE INFLUENCE OF WESTERN TELEVISION PROGRAMS ON THE CULTURAL VALUES OF NIGERIAN YOUTHS

ABSTRACT

This work discusses the influence of western television programs on the cultural values of Nigerian youths. A hundred and twenty questionnaires were shared amongst youths from selected states and of different academic levels in Nigeria

Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.

It was observed therefore that western television programs have a significant negative effect on the cultural values of Nigerian youths. Also, there was a negative relationship between western television programs and cultural values of Nigerian youths.

It is recommended that the media regulatory authorities in Nigeria do well to regulate the content of television programs to be consistent with the cultural values of the Nation.


TABLE OF CONTENT:

CHAPTER ONE

INTRODUCTION
1.1      Background of the Study
1.2      Statement of the Research Problem
1.3      Objectives of the Study
1.4      Significance of the Study
1.5      Research Questions
1.6      Research Hypothesis
1.7      Conceptual and Operational Definition
1.8      Assumptions
1.9      Limitations of the Study

CHAPTER TWO

LITERATURE REVIEW
2.1      Sources of Literature
2.2      The Review
2.3      Summary of Literature Review

CHAPTER THREE
RESEARCH METHODOLOGY
3.1      Research Method
3.2      Research Design
3.3      Research Sample
3.4      Measuring Instrument
3.5      Data Collection
3.6      Data Analysis
3.7      Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1      Data Analysis
4.2      Results
4.3      Discussion

CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1      Summary
5.2      Recommendations for Further Study
Bibliography

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