ABSTRACT
The insidious evolution of the
internet into the socio cultural setting of any modern society has become
something to look into. It is not however the first time scholars would take a
microscopically scientific purview into the emerging phenomenon. Different
scholars, theorists and researchers have dwelled into various issues
appertaining to the new media. Apart from this, the act of mobilization has
being a topical issue especially in the area political mobilization and
synergy. Thus, it is suffice to look into how the social media can be used in
the mass mobilization of people for political mobilization. This paper looks
into the influence of social media on the for mass mobilization of people using
the just concluded strike action in Nigeria as a case study
CHAPTER
ONE
INTRODUCTION
1.1.
BACKGROUNGD OF THE STUDY:
Globally,1.5 billion people have
access to televisions, 1 billion people have access to the internet. Yet the
mostly used communication technology is the mobile phone. Reaching the 4billion
mark in 2008,there was approximately a mobile phone for every two humans on
earth.
Despite the major economic crisis,
mobilepenetration continued to expand globally. In 2010, mobile penetration
hitthe two-thirds mark signifying a massive shift in the global digitalcommons
(ITU, 2010). The mobile phone may reach near-universalpenetration levels by
2020, accounting for the majority of internetconnections (Banjanovic, 2009).
The countries with the highest mobilephone growth rates and penetration are now
in developing nations.
According to the International
Telecommunications Union(Corbett,2008:1), “80 percent of the world population
lives in cellular network-range, which is double the level in 2000; and 68
percent of the world’smobile subscriptions by the end of 2006 were in
developing countries. Many who live in remote regions do not have access
to regular home-phone services, however access to mobile phones is an option
requiringminimal infrastructure. The technological trend of increasing use of
mobilephones is not reserved for those with higher economic resources.
Pricesare dropping on handsets, and the availability of second-hand
mobilephones at minimal cost means even cheaper options.
Mobile phones arenot just used for
voice calling and text messaging, software developersare finding ways to extend
their capacities and create cross platformsolutions that provide meaningful
services for everyday users. Director ofIBM India Research laboratory Dr.
Daniel Dias reinforces the socio-economic potential of this new technology:The
world is entering the Era of the Mobile Web. In many countries,the
mobile phone has become an electronic wallet, the window to the World Wide
Web, an education device, and more, and globally, mobile devices outnumber
PCs, credit cards, and TVs.” (IBM, 2008)
Economists around the world are
hailing mobile phones as a low-tech solution for bridging the digital divide
(Lane et al., 2006). At theLondon Business School, it was found that “for every
additional 10 mobilephones per 100 people, a country’s gross domestic product
(GDP) rises0.5 percent” (Waverman et al., 2005). Technologies such as
3Gbroadband mobile internet are sweeping the globe, providing citizens
withincreasing access to information. As feature-rich smart phones have hitthe
market, users also have increasing ability to create and broadcastmedia. While
the majority of phones globally are not “smart,” thecapabilities of text
messaging (SMS) and the mobile web create highpotential for the spread of
information that is essential in social changeand media democracy. Soon there
will be more mobile phone users thanliterate people on the planet (Chipchase,
2005). This signifies a shift intoa new age of digital literacy, where avatars,
emoticons, pictures, soundsand videos can hold more power than the bygone era
of telephoneswhere only names and numbers mattered.
Furthermore growth inelectronic
communication through the internet and mobile phones isoutpacing communication
through newspapers, radio or television.When looking at new media
communication, it is clear that acrossclass, race, and gender, there are
inequalities in terms of access,influence and control. However, youth are
working to bridge these gapsthrough the creation of innovative alternative
networks for social change.Mobile phones are used by youth around the world as
a tool for politicalmobilization – from getting youth out to vote, to organizing
proteststhrough social networks, micro-blogging and text messaging. Much
likethe internet, mobile phones have the potential to remove barriers to both
1.2.
STATEMENT OF PROBLEM:
Nigeria, as a nation, has not been
shielded in this global phenomenon of technology revolution in the usage of
mobile phones for social transformation. The increase in the use of mobile
phones in Nigeria has affected positively the level of information dissemination,
and bridge the gap of lacuna filtered news.
As it has become a common phenomenon
with the rest of the world, the government of Nigeria seems to be in quandary
about what to do with this technology revolution. Apart from this, with a
country that just granted freedom of information, it would be logically
sarcastic to restrict the use of social media.
Thus, this research tends to look at
the efficacy of mobile phone for the mobilization of Ibedeni youth for social
transformation.Hence, the research looks into
1.3.
REASEARCH QUESTIONS:
- What is the level of level of phone usage of the youth at this time?
- What is the level of the use of phone by the youth for social media communication and information dissemination?
- Is the mobile phone an effective and efficient tool for the mobilization of youths for social transformation
- Are there negative impacts of the use of the mobile phone for the mobilization of youths for social transformation
1.4.
OBJECTIVES OF THE STUDY:
- To know the conscious level of phone usage by Ibedeni youths
- To know how effectively Ibedeni youths are embracing the use of phone for communication and information dissemination.
- To know how the mobile phone is used as a youth mobilization tool.
- To know how the use of phones is changing the social behavior of the youths.
.
1.5.
SIGNIFICANCE OF THE STUDY:
The reaching hand of the mobile
phone technology purview, within the concept of global village, has given some
restrictive measures to the government of any nation. This is now an open
secret that any anti-people policies will not be condoned by the people and
within a split of minute the world would learn about it.
The increase in the activities of
the mobile phone technologies,especially smart and internet enabled and dynamic
phones for internet tools-social networks, emails, and websites and blog
sites-are becoming tools for acerbic criticism as harangue of comments would
take no minute in raining on the faulting government.
Different governments of the world
are becoming conscious of these information communication technologies to be
potent tools that can be explored in gaining the support and ways of bridging
the chasm between the governed and government
According to Dr. Ajibade, he
said “ there is a solution to any problem through communication” Thus,
the significance of this study is that it would help the government and the
governed to see a new perspective to the usage of mobile phone; as a tool of
national integration, cohesion unity and communal affiliation.
From the happenings around the
world, the mobile phone has re-engineered the thinking of the people and act as
a medium of protest. This study makes a call to duty by government to explore
this tool also as a medium to gain popularity on its ideological stand and
policies alike.
As it has been known that every
study would add to any existing knowledge on any phenomenon, this study would
not cease to do the same by add to the increasing fountain of knowledge in the
efficacy of mobile phone for the mobilization of Ibedeni youth for social
transformation.
1.6.
DELIMITATION OF STUDY:
For the simple fact that research
has limitation in different realm, has contributed to the restrictive hands of
this study. This research did not enjoy the luxury of time and space; it would
have helped in the adequate facilitation of more data gathering for and better
research that would enjoy external validity.
It is not strange that the topic
understudy is an analytical study that needs diverse respondents from different
locations. The demography of the respondent was however restricted.
To light another limitation, the
research encountered droughty and arid ground in the area of supporting the
study claim and referencing with necessary materials
1.7.
DEFINITION OF TERMS:
Internet- this is interconnectedness of computer all over the world
via a central server
Social media- this is a new media that help in the interactivity of the
people
Social network – these are the networks that allow for the interaction-
facebook, twitter and yahoo
Mobilization – this is the deliberate act of conveying people to support
a certain course
Influence – This is the effect of something on another
Netizens – this is term used for people on the who have virtual
homes online the internet
Mobile Phone:A mobile phone (also known as a cellular phone, cell phone,
and a hand phone) is a device that can make and receive telephone calls over a radio link
while moving around a wide geographic area
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