TABLE OF CONTENTS
ABSTRACT
Marketing communication is an essential part of any business
organisation and as it grows, it involves complementary efforts of personnel.
Thus, by its nature, marketing communication is a basic management function and
it becomes necessary to the range of tourism products and services as it enable
the management achieve their organisational goals. However, any business
organisation such as tourism that needs to operate favourably in their
environment and achieve their organisation goals must coordinate the marketing mix
elements of product, price, place and promotion. The hallmark of the study is
to examine the idea and the principle of marketing communication as can be
practiced by the tourism business organisation. Survey through personal
observation, oral interview was carried out, chi-square was used to determine
the principle of marketing communication as it affect tourism business. Thus,
the result of this study include the management functions in marketing
communication, purpose of marketing communication and the maintenance of
marketing communication as findings reveal that the marketing communication of
tourism organisation must be effective.
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