ABSTRACT
This research work was carried out on the ‘Impact of marketing communication on
tourist destination a case study of Obudu cattle ranch Cross river state’. This
study reveals the importance, prospects and challenges of marketing
communication in tourist destination. It also highlights that marketing
communication is an important tool to improve the tourism sales volume and
revenue. Different problems of marketing communication are analysed and the
possible solutions to these problems were formulated. Research finding were
made with the use of questionnaire where it was analysed and concluded that
marketing communication should be introduced into the tourism industry which
would help the industry in achieving outmost profit. The method used to
analysed and interpret the data was simple percentage and quantitative method
respectively.
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