TABLE OF CONTENTS
ABSTRACT
Effective
Tourism policy states how the Hospitality and Tourism Industry is seen in the
context of the national Economy. Thus the aim of the research work is to know the
common types of policies in the Nation and to have an overview of the
Hospitality and Tourism policy in Nigeria., the study covered areas such as
concepts of Hospitality and Tourism Industry, concept of policies, the types
and features of policy, sources and uses of policy in the Hospitality and
Tourism Industry. However, the researcher adopted the use of questionnaire
administration and personal observation. Meanwhile chi-square analysis was used
to validate the results of the study. Recommendations include setting up of
Hospitality and Tourism Policy commission that should see to the affairs of
Tourism matters, clear statement of policy for easy communication and
implementation and government involvement in overseeing to the implementation
of effective policies at every level.
TABLE OF CONTENTS
This research work was carried out on the ‘E-marketing in the hospitality industry: prospects and challenges. A case study of Osogbo, Osun State’. This study reveals the importance, prospects and challenges of the E-marketing in the hospitality industry. It also highlights that E-marketing is an important tool to improve the hospitality sales and revenue. Different problems of E-marketing are analysed and the possible solutions to these problems. Research were made with the use of questionnaire where it was analysed that E-marketing should be introduced into the hospitality industry which would help the industry in achieving outmost profit. The method used to analysed and interprete the data was simple percentage and quantitative method respectively.
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